‘The AIDEM ‘ is a new people oriented media venture from India that seeks a glocal reach. The initiative is being taken forward by a collective of media practitioners, who have left their imprint over four generations in regional, national and international platforms. This fraternity consisting of seasoned veterans and dynamic young practitioners has come together to create a viable and socially responsive information space . This initiative is essentially in response to the drift in contemporary Indian media, where multifarious vested interests driven by commercial greed and narrowing socio-political agendas are gaining sway with every successive bulletin. In addressing this situation The AIDEM vows to follow the abiding mottos of good journalism: Comprehensiveness, objectivity, transparency, integrity, and above all people’s right to know. : Plural perspectives ensue from this commitment. Plurality alone, we realize, is relevant globally and has pressing urgency in the Indian context.