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The Menace of Phantom Polls: When Journalism Becomes a Political Weapon (Part 01)

  • May 19, 2026
  • 11 min read
The Menace of Phantom Polls: When Journalism Becomes a Political Weapon (Part 01)

In this two part article Advocate Syed Mohammad Haider Rizvi stresses on the urgent necessity of banning fabricated survey reports and holding the press accountable to the constitutional republic it claims to serve.

 

There is a particular species of malice that wears the vestments of public service. It announces itself as journalism, adorns its fabrications with the respectable vocabulary of surveys and data, and then, with surgical precision, drives its blade into the reputation of a chosen target. In recent times, India has witnessed a proliferation of such phantom polls—i.e., surveys that materialize without methodology, without participants, without transparency, and without truth, yet circulate freely across digital platforms, poisoning the democratic well from which every election must ultimately draw.

The present article arises from a specific and egregious instance of this practice. A prominent national newspaper published a so-called survey report on its digital platform claiming that voters of various Assembly constituencies in the State are deeply dissatisfied with their elected representatives and would deny them their vote in the next election. No names of respondents were given. No demographic breakdown was offered. No date, no venue, and no journalist’s byline attended the survey. The sample size, questionnaire, margin of error, and confidence interval—the elementary cartography of any credible survey—were wholly and conspicuously absent.

Legal notice sent by Advocate Rizvi to the Editor-in-Chief/Chief  at Dainik Bhaskar (Page 01)

Confronted with this glaring absence of methodology and transparency, the author of this article issued a formal Legal Notice dated 5th May 2026 to the Editor-in-Chief/Chief Executive Officer of the digital edition of Dainik Bhaskar, DB Corp Limited, calling upon the said publication to, inter alia, immediately take down the fabricated survey report, publish a prominent correction and retraction, furnish a full explanation of the methodology employed, and undertake future compliance with all mandatory disclosure norms prescribed by the Press Council of India and the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.


Read the full notice: Legal Notice_Dainik_Bhaskar Survey


Copies of the said Legal Notice were simultaneously marked to the Chairman of the Press Council of India, the Chief Election Commissioner of India, the Secretary of the Ministry of Information and Broadcasting, and the Chief Electoral Officer, State of Uttar Pradesh. A copy of the said Legal Notice is annexed hereto and forms part of this article. Significantly, despite the Notice having been duly served upon the concerned publication, no response whatsoever has been received from the said publisher within the stipulated period of three days, i.e., on or before 8th May 2026. This studied silence is not a mere procedural default; it is, in itself, a telling admission.


A publication that fabricates surveys and manufactures false political narratives is, when confronted with legal and factual accountability, rendered speechless, for the simple reason that it has no defence to offer. The absence of any response within the prescribed timeline only further confirms the falsity of the narrative created by the said publisher and lends additional force to the constitutional and legal arguments urged in this article.


The press is not an island unto itself, exempt from the ordinary laws of the land. The freedom that protects it is the same Constitution that protects the citizen from it.

This is not responsible journalism. This is the literary equivalent of anonymous poison-pen correspondence, dressed up in the language of democratic discourse. And it demands not merely a legal rejoinder, but a sustained national conversation about whether such practices should be permitted to continue in a constitutional democracy.

Any survey that aspires to inform the public mind must possess, at its core, a transparent and replicable methodology. The celebrated norms of the Press Council of India, constituted under the Press Council Act and charged with maintaining the standards of journalistic conduct, explicitly require that any opinion poll or survey, before publication, must disclose the conducting agency, the sample size and selection method, the questionnaire, the time and place of conduct, and the statistical margin of error.


The report in question satisfies none of these elementary criteria. It names no agency. It identifies no participant by any descriptor whatsoever—not by age, gender, caste, education, or constituency residence. It discloses no date on which the survey was conducted, no journalist who conducted it, and no team that administered it. It is, in short, a document that proves its own falsity by its very silence on the basic facts that alone could have redeemed it.


When a publication, in the exercise of what it claims to be press freedom, produces a survey that is methodologically void, the inescapable inference is not merely sloppiness—it is premeditation. A survey designed to produce a predetermined conclusion has no need for participants, because it has no interest in truth.

The Indian Constitution, in Article 19(1)(a), guarantees to every citizen the freedom of speech and expression. This liberty is precious, hard-won, and foundational to democratic life. But the Constitution is not a document of absolutes. Article 19(2) expressly empowers the State to impose reasonable restrictions on this freedom in the interests of, among other things, public order, decency, and defamation.

 

Shreya Singhal v. Union of India, (2015) 5 SCC 1

The Supreme Court of India affirmed that freedom of speech and expression, while a fundamental right, is not unlimited in its compass. The State retains the constitutional authority to restrict expression that causes harm to the reputation of persons, disturbs public order, or imperils national security—and these restrictions, when proportionate and prescribed by law, do not violate the Constitution.


The liberty of the press, in particular, has been the subject of careful judicial calibration. In the landmark judgment of Indian Express Newspapers v. Union of India, (1985) 1 SCC 641, the Supreme Court, while recognising that press freedom is a cornerstone of democratic society, laid down with equal clarity that the press is not free from accountability. The Court held that the press bears a solemn duty to publish only what is factual, verified, and fair.


 

Indian Express Newspapers v. Union of India, (1985) 1 SCC 641

The Supreme Court held that press freedom is a cherished right, but one that carries with it an inseparable obligation of accuracy and fairness. A newspaper that publishes falsehoods cannot take shelter behind the constitutional guarantee of free speech; the guarantee was never intended to be a shield for defamation or deliberate misinformation.

Supreme Court of India

The publication of a demonstrably fabricated survey, designed to injure the public reputation of a named elected representative, constitutes defamation in its most classical form. Section 356(2) of the Bharatiya Nyaya Sanhita, 2023—the successor provision to Sections 499 and 500 of the Indian Penal Code—defines as defamatory any written or published matter that is made with the intention of harming the reputation of a person, or with the knowledge that such publication would cause such harm.

The constitutional dimension of this right was beautifully articulated by the Supreme Court in Subramanian Swamy v. Union of India, (2016) 7 SCC 221, where the Court held that the right to reputation is an inalienable facet of the right to life under Article 21.

 

Subramanian Swamy v. Union of India, (2016) 7 SCC 221

The Court affirmed that the right to reputation is an intrinsic component of the right to life and personal liberty guaranteed by Article 21 of the Constitution. Defamatory publication is therefore not merely a wrong against the individual—it is an assault upon a fundamental right. The Court upheld criminal defamation as a constitutionally valid restriction upon free speech, finding that the protection of individual dignity from calculated falsehood is a compelling State interest.

In Sewakram Sobhani v. R.K. Karanjia, AIR 1981 SC 1514, the Supreme Court was unequivocal: the fact that a person occupies public office does not render him a fair target for the publication of untruths. A newspaper that defames a public servant on the basis of false facts cannot invoke the defence of qualified privilege or press freedom.


In a democracy like India, where public opinion is easily manipulated, it is well known that the injury inflicted by phantom polls extends far beyond the individual whose reputation is targeted. It reaches into the very heart of the democratic process. When voters are presented with a fabricated survey that tells them their chosen representative is unpopular, their electoral confidence is shaken by a lie. Their political preferences are manipulated not by argument, but by manufactured consensus.


Section 123 of the Representation of the People Act, 1951 classifies as a corrupt practice the dissemination of false statements of fact with respect to a candidate. A survey that falsely depicts an elected representative as overwhelmingly unpopular, published in the run-up to a future election, is precisely the kind of corrosive falsehood that electoral law was designed to prohibit.

 

R. Rajagopal v. State of Tamil Nadu, AIR 1995 SC 264

The Supreme Court laid down that a citizen, whether private or public, retains the right to have his or her reputation protected from the publication of false facts. The press enjoys wide latitude in commenting upon public conduct, but this latitude does not extend to falsehood. Where false statements of fact are published, the constitutional guarantee of press freedom provides no sanctuary.

It is the submission of this article that the time has come for Parliament, the Press Council of India, and the Election Commission to act in concert to prohibit the publication of surveys and opinion polls that do not comply with verifiable minimum standards of methodology. The argument for such a ban rests on three incontrovertible pillars.

The first is the principle of epistemic integrity. Democracy is a system that processes information into decisions. It functions only when the information it processes is honest. A survey that is methodologically void is not information—it is noise disguised as signal.

The second is the principle of accountability. The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, under Rule 9, impose upon digital news publishers a special obligation to ensure that their content does not harm the dignity of individuals or mislead the public. The law already exists—what is required is its vigorous enforcement.


The third is the principle of proportionality in restriction. The phantom poll—groundless, anonymous, targeted—is the journalistic equivalent of slander, and there is no more reason to permit it in the name of press freedom than there is to permit a doctor to practise without a medical degree in the name of economic freedom.


This article respectfully urges the following remedial measures upon those charged with the governance of public communication in India:

That the Press Council of India prescribe mandatory minimum disclosure norms for all surveys and opinion polls published in any medium, print or digital, and that publication without such disclosure be treated as a cognizable breach of journalistic ethics, attracting suspension of accreditation.

That the Ministry of Information and Broadcasting, exercising its powers under the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, issue a formal advisory requiring digital news publishers to remove unverified survey reports within a prescribed period and publish corrections of equal prominence.

That the Election Commission of India, which has wide powers to ensure the integrity of the electoral process under Article 324 of the Constitution, treat the publication of demonstrably fabricated political surveys as a form of electoral malpractice subject to its regulatory jurisdiction.

That civil society and the legal fraternity hold the press to account through the full arsenal of legal remedies available under the Bharatiya Nyaya Sanhita, 2023, including Sections 356(2) (defamation), 353 (public mischief), 318 (cheating by false representation), and 61 (criminal conspiracy).

The issue before the Republic is therefore larger than a single fabricated survey or the reputation of one elected representative. What stands imperilled is the integrity of democratic communication itself.

A constitutional democracy cannot survive if falsehood is permitted to masquerade as public opinion under the institutional authority of the press. The freedom of journalism derives its moral legitimacy not from the power to shape perception, but from the duty to pursue truth. Where that duty is abandoned, constitutional accountability must begin.

 

[Part 2 is now published. Click here to read]

About Author

Advocate Syed Mohammad Haider Rizvi

Advocate Syed Mohammad Haider Rizvi is an alumnus of Jamia Millia Islamia (1998) and a Gold Medallist in LL.M. from Lucknow University. An advocate with extensive experience working with government departments, PSUs, and corporate organisations, he is widely known for his public-interest litigation, including a landmark case protecting Lucknow’s cultural heritage. He played a key role in introducing online RTI processes in Uttar Pradesh and in amending the Allahabad High Court’s 10-day bail rule. He is currently pursuing doctoral research on Right to Life and Personal Liberty under RTI.

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Raj Veer Singh

A sharp and timely piece by Advocate Syed Mohammad Haider Rizvi on how “phantom polls” can distort democratic discourse and manipulate public perception. This article raises important questions about media ethics, political narratives, and the responsibility of journalism in safeguarding democracy. A thought-provoking and necessary read.

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